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Marketing Analyst

Location:  Córdoba.

Job type:  Full-time, hybrid.

Job Brief

We are searching for a Marketing Analyst to join our dynamic team at Teracloud, a cloud computing company at the forefront of innovation. As a Marketing Analyst, you will play a crucial role in optimizing our marketing strategies, carry out data-driven decision-making, and contribute to the growth and scalability of the business.  

Responsibilities

  • Collect, analyze, and interpret marketing data to evaluate the effectiveness of marketing campaigns, strategies, and initiatives.

  • Use data analytics tools to measure and report on key performance indicators (KPIs) to communicate marketing performance and insights to the marketing and leadership teams. 

  • Participate in forming effective paid search strategies. Launch and optimize various PPC campaigns (Google Ads, Social Ads)

  • Conduct thorough market research to identify industry trends, customer behaviors, and competitor insights. 

  • Competitive Analysis to identify opportunities and threats.

  • Collaborate with the Business team, to align marketing strategies with overall business goals.

Requirements

  • Bachelor's degree in Marketing, Business or a related field.

  • Proven experience in marketing analytics, with a focus on data analysis and interpretation.

  • Proficiency in data analytics tools, such as Google Analytics, Excel, and data visualization tools.

  • Proven SEM experience and success managing PPC campaigns across Google, Meta or LinkedIn.

  • English Proficiency.

  • Cloud computing knowledge and related technologies is a plus.

  • Excellent communication skills, with the ability to convey complex data findings in a clear and understandable manner.

  • Leadership, strong problem-solving skills and the ability to think critically and strategically.

Experience

  • Have at least two years of experience in positions such as Marketing Analyst, Digital Marketing Analyst, SEM and SEO Analyst.

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