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The future of e-commerce

In recent months, electronic commerce has acquired greater relevance as a result of the digital transformation due to Covid-19. This has made it necessary for companies that are not online to quickly centralize their sales transactions in virtual channels. In 2021, it began to require companies to continue to maintain an accelerated pace of digital maturation.

Likewise, it is not only a matter of organizations starting their operations online by adopting an e-commerce platform to deploy it in their own or third-party data centers, but that they must integrate them with the other service channels, allowing a good level of automation, flexibility, scalability, and security.

The greatest quality of the cloud is that it is a flexible tool that adapts to the user's workflows, budgets, and needs; Large companies have also found in the cloud a way to support their large portals and flows, thus making it the tool par excellence to implement a good e-commerce site.

Among the Startups, the optimization of resources is fundamental, allocating budgets to physical infrastructure and people to maintain it can divert resources from things of equal priority such as marketing, the dissemination of our site, or the range of products that are in it; So in the cloud, we have an ally that allows us to optimize resources and invest them intelligently with a range of maneuver as it is payable on demand.

“In a recent study carried out by Mercado Libre, a leading e-commerce company in Latin America, and the Trends consultancy, in which around 1,000 startups were surveyed. According to the research results, 94 percent of those surveyed affirmed that online sales channels are more relevant than ever to reach potential customers. In addition, the study detailed that seven out of ten sales are made virtually in the region and that 91 percent of those surveyed consider that digital sales platforms will be key to economic recovery”.

Undoubtedly, it is proven that today it is more normal for brands to have an Online Store than not. If they don't have a website they show little authority in the market. Businesses must adapt to new technological demands and user expectations.

However, it’s essential to understand that this evolution of e-commerce also involves challenges and obstacles. All this growth meant an opportunity for cybercriminals who took advantage of the situation to carry out fraud when making a virtual purchase.

Given this scenario, companies must be vigilant. Once again, Artificial Intelligence and machine learning technologies have recently been used to strengthen virtual security standards and generate trust during the purchase process. During the online purchase process, they can detect fraud, as it validates and more accurately profiles buyers and their online actions thanks to Artificial Intelligence.

The future of e-commerce is undoubtedly bright. More and more people are buying products and services online. What has pushed many companies of any size to go the extra mile in their e-commerce? Changes in shopping habits and customer priorities have radically changed, to retain consumers who have gained during social isolation, online channels will have to offer an increasingly fluid and comfortable shopping experience.

At Teracloud we work to provide solutions that allow our clients not only to meet all these needs but also to adapt with sufficient agility to changing demands; That is why we offer services that allow unifying all processes in the cloud, simplifying internal work, and thus achieving the appropriate follow-up in a much faster and more flexible way.

Liliana Medina

Community Manager


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