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What is Digital Transformation? Learn why it matters



Though speed can be a driving pillar for groundbreaking innovation when enabled by the integration of digital applications, digital transformation is more than a one-size-fits-all kind of solution. Companies from all sectors must use technological resources to deliver efficient, unique, and seamless solutions all across the board. In this post you’ll learn:

  • Why is digital transformation important?

  • Digital Transformation strategies

  • How can my business leverage digital transformation?

  • What are the digital transformation drivers?

Digital transformation is more than simply speeding things up. The future of business is in the digital arena. When companies talk about digital transformation they’re referring to a culture shift rather than just switching gears.

A high executive at Red Hat calls it “better living through software.” Institutional workflows, team management processes, and quality customer service combined, all working together to deliver an encompassing experience that seeps through every part of an enterprise.

Why is digital transformation important?

Companies are constantly looking for an edge over their competition and welcoming digital transformation is a one-way path to unlock greater efficiency, optimized workloads, and increased output. Remember, with valuable information fully digitized, access is quicker than ever which allows for unbothered collaboration among team members.

Work is still work, but with resource allocation optimized, work management flows and team coordination are easier to track and organize. Furthermore, beyond simply orchestrating teams more efficiently, digitalization enhances the assessment and processing of large amounts of data. That’s why in the digital age, data, is the new gold rush.

Data is everywhere. With greater volumes of data, optimization is inevitable. With so many of life’s details getting measured daily, companies focus more and more on gaining as much insight as possible, not just about their teams but about, most importantly. about their customers or users.

At the end of the day, digital transformation is really about meeting your customers' needs as best as possible. If they’re living in the digital world so should your business.

Digital transformation strategies

Digitalization might become overwhelming. If everything digital is a potential business opportunity, where to get started might turn out a bit daunting. But what’s right for your business might not be what’s suitable for others—even when you have similar offerings.

Just like some companies need greater security, others might need better analytics or improved team management performance. Your needs are specific to your businesses. Take Cloud services, for example. It’s not uncommon for businesses to require cloud services, but they’re not all looking to migrate, some are just looking for a safer service, better networking, or simply upgrading their storage.

Whether your company is looking for cloud services or not there are more approaches to digital transformation besides Cloud computing.

How can my business leverage digital transformation?

At a business level, digital transformation is about honing in on every touchpoint between your product or service and the ideal customer. As long as distributed access to information flows back and forth easily, this holistic approach to business is prone to foster collaborative exchanges amongst teams.

The results potentially multiply the possibilities for innovative work, creating business opportunities closely aligned with the experience you expect your customers to have when interacting with your brand.

Thus, it’s important to prioritize application integration, promote digital literacy throughout the entire company, and keep a Day-1 mindset. Amazon’s relentless obsession with its customer’s needs is its famously endless source of inspiration for creating

What are the digital transformation drivers?

This shift can’t be explained without mentioning digitization.

Digitization is the translation of analog information to digital information. Where there used to be file cabinets full of paperwork, today there are servers that store, compile, and execute information in shared languages comprehensible to both computers and humans,

This is the digital age. Information technology mediates work processes almost as much as our social lives. And digitization is just one of several enablers that bring us to the digital world and continue to carry our digital transformation. Here are a few more:

  • AI (Artificial Intelligence)

  • IoT (Internet of Things)

  • Cloud computing

  • Social Media

  • Blockchain technology

Digitalization takes digitization a bit further. When all the information around us is digitized, digitalization is the use of information technology to perform tasks optimally with a strict focus on providing value. Whether it’s within a company, amongst friends, or even at home with family. Digitalization is ultimately about the digital means we use to approach our lives while creating a sense of borderless interconnectedness.

This always-on mind space, in areas of work, is imbued in teams at the project level but makes its way across entire organizations. The nuts and bolts of it all are meant to coordinate and increase employee collaboration, create innovative solutions, and ultimately provide quality customer engagement.

Final thoughts

By embracing digitalization, businesses can unlock enhanced efficiency, optimize workloads, and boost output, all while facilitating seamless collaboration among team members. With valuable information fully digitized, access becomes faster than ever, streamlining work management and team coordination.

Moreover, digitalization enhances the analysis and processing of vast amounts of data, providing valuable insights into teams and, most importantly, customers. Ultimately, the essence of digital transformation lies in meeting customer needs within the digital realm, and companies can leverage it by focusing on every interaction point with their ideal customers, promoting digital literacy, prioritizing the integration of applications, and maintaining a customer-centric mindset.


Paulo Srulevitch

Content Creator



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