How do companies benefit when machines learn?

Machine Learning or ML is a branch of Artificial Intelligence (AI) that mainly consists of mathematical and statistical models that help machines to learn based on data and is currently being the development engine of many companies.


For some years now, organizations have been interested in developing image recognition, shape recognition, understanding of natural language -that studies the interactions between computers and human language- among others, in order to improve their processes and they successfully achieve. With the aim of facilitating the path to digital transformation that companies travel today.


In this way, many processes are automated without even needing human intervention and there are many advantages that this technology provides.


If you want to know how it can help you in your professional routine, keep reading!


Some examples of companies recognized worldwide for successfully using machine learning are Amazon, Netflix, or Spotify.


Spotify uses a combination of different methods of data capture and segmentation to create its recommendation model, which is the flagship of the platform, called Discover Weekly.

On the other hand, Spotify provides its users with a list of songs and songs that they have not heard before, but that according to their history they believe will attract the attention of each user. An important fact, the list is totally personalized.

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It’s important to note that Machine Learning is not an exclusive strategy only for large companies. One of the greatest difficulties for small or medium-sized companies is in analyzing and drawing conclusions from the large amount of information they collect from their users and potential customers, which allows companies to optimize their manufacturing processes, operations, and potential customers at a general level. improving its internal efficiency.

Advantages of applying Machine Learning in the company


  • Better customer service

  • Increase Sales

  • Improve customer engagement

  • Decrease in errors

  • Preventive actions

  • Cybersecurity

  • Fraud detection

  • Process automation

  • Improved decision making at both production and business levels


Thanks to this technology, machines also perfect their tasks by increasing their quantity and quality. Implementing processes associated with Machine Learning is a great step in the digital transformation of companies. For this, it’s important to have a stable and reliable network that supports the correct functioning of the processes associated with the digital transformation of the company.


The data revolution is here and using data to run and transform your business is the new standard.


Getting value out of your data is a difficult, skill-intensive process, and doing it efficiently and quickly requires the right people and the right tools. Drawing on our experience with AI projects, we designed a set of processes and tools to help you get more value from your data models, get it sooner, and continue to get it over time.


Our MLOps service can be deployed in small increments, which composes over time. We typically start by automating the two ends of the Machine Learning Development Lifecycle: Data ingestion and model deployment.

First, we ensure your data teams are getting a clean and steady stream of data to produce the optimized models your business requires. Next, we automate the deployment and observability of these models to make better use of your Data Scientists’ time and abilities.

Beyond that, the sky is the limit! We add value along with the whole Machine Learning Development Lifecycle with tools like Sagemaker experiments so you can always retrace your steps and reproduce any model you did in the past. Another hot tool is Amazon Clarify, which finds biases in your trained models and in your input data, so you can eliminate them sooner and speed up the process.


In the businesses of the future, there will be more and more talk about Machine Learning.

Are you ready to venture into the world of Machine Learning?









Liliana Medina

Social Media and Digital Content Manager

Teracloud