Marketing Specialist
Location: CABA/Buenos Aires.
Job type: Full-time (remote + onsite for events).
Role Overview
The Marketing Specialist reports directly to the Marketing Manager and executes integrated marketing initiatives across campaigns, content, and events, with a strong commercial and digital focus.
This role owns digital execution — including paid campaigns, social media content, SEO insights, and event presence — while ensuring consistent messaging aligned with Teracloud’s brand voice and driven by a strong commercial mindset.
It is a hybrid profile:
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Primary focus (60–70%): Digital campaigns + hands-on event execution
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Secondary focus (30–40%): Content & messaging (AI-assisted)
​Key Responsibilities
Primary (60–70%): Digital campaigns and hands-on event execution
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Execute digital marketing campaigns across LinkedIn, Meta, and Google, aligned with commercial priorities.
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Support campaign setup, targeting, messaging, content assets, and reporting.
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Use Semrush for keyword research, competitive insights, and content optimization.
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Collaborate closely with Business to support commercial needs.
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Assist in planning and supporting webinars, sponsorships, industry events, and field marketing initiatives.
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Attend in-person events in CABA to support Teracloud presence and branding.
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Assist in managing marketing providers and partners.
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Secondary (30–40%): Content & messaging (AI-assisted)
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Own the social media content calendar and publishing schedule.
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Act as Community Manager, monitoring platforms and coordinating responses.
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Produce professional copywriting for multiple formats and channels.
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Create, curate, and adapt content for social media, email marketing, blogs, landing pages, case studies, success stories, decks, and webinar/event communications.
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Ensure consistency of tone, style, and messaging across all marketing assets.
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Apply SEO best practices where relevant.
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Work collaboratively with the design team to translate messaging into visual formats when needed.
Must-Have Requirements
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Fluent English (C1/C2) — written and spoken.
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3–5 years of marketing experience in similar roles.
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Experience executing digital campaigns across LinkedIn, Meta, and Google.
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Professional copywriting and content creation experience.
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Experience using Semrush or similar SEO/keyword tools.
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Ability to work full-time and remotely from CABA, with availability to attend in-person events when required.
Nice to Have
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Experience in B2B tech, cloud, AWS, or data-related environments.
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Understanding of startup ecosystems.
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Familiarity with Demand Generation or ABM practices.
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Experience with CRM and ABM tools (such as HubSpot and Apollo).
Soft Skills
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Strong communication and storytelling abilities.
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Commercial mindset curious about customer needs and market context.
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Interest in emerging trends, technologies, and AI-driven marketing tools.
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High attention to detail and organizational skills.
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Ability to manage multiple projects and deadlines.
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Proactive, self-directed, and comfortable in fast-paced environments.
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Collaborative and able to work cross-functionally within Marketing and Business.
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