Real-Time Multilingual Intelligent Moderation with AI
GoJiraf is an innovative live‑shopping platform that transforms how brands connect with their audiences in real time across Latin America. Through live streams—similar to webinars or product demos—users can interact with hosts, ask questions, comment, and purchase directly from the same interface, creating an immersive, participatory shopping experience.
About GoJiraf
GoJiraf is a pioneering video commerce platform in Latin America that exponentially boosts conversion and engagement in brands' e-commerce. GoJiraf brings the shopping experience of the physical store to the online store, humanizing the connection with consumers and offering an interactive, immersive, and frictionless experience that accelerates the customer conversion funnel at all its stages. Consumers do not need to download any application; they easily access it from the brand's website itself or via a link, which can be shared via WhatsApp, email, or social media.
GoJiraf’s Challenges
During their live‑shopping events, GoJiraf needed to ensure a positive chat environment. They had to:
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Filter out offensive or harmful messages aimed at products or brands
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Preserve the natural flow of conversation
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Detect sentiment and take action within 200 ms
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Support English, Spanish, and Portuguese
Why AWS
Gojiraf chose AWS services because they needed a scalable, secure, and low-latency platform capable of processing real-time interactions during live events. AWS's infrastructure supports rapid response times crucial for detecting and filtering offensive messages within 200 milliseconds, enabling seamless moderation in multilingual environments (English, Spanish, and Portuguese). The platform's integration with Amazon SageMaker allows efficient deployment of AI models for sentiment analysis, while services like API Gateway and Lambda facilitate quick, scalable processing. Additionally, AWS's capabilities for automatic model updates and regional scalability ensure the system remains resilient, adaptable to changing language patterns, and capable of serving audiences across Latin America effectively.
Why GoJiraf chose us
GoJiraf engaged Teracloud due to their specialized expertise in providing customized, scalable, and regionally supported cloud-tailored solutions for their real-time, multilingual platform. Our capabilities in integrating AI and serverless architectures, along with robust security, compliance, and flexible pricing, would ensure Gojiraf can efficiently manage high-volume live interactions across Latin America. Additionally, our ongoing technical support and focus on innovation would help Gojiraf maintain a resilient, evolving platform that meets their dynamic needs.
Partner Solution
We built and deployed an AI‑powered moderation bot on AWS with a modular, secure, and scalable architecture. Key features include:
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Real‑Time Message Processing
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Ingest via Amazon API Gateway → AWS Lambda for sub‑200 ms latency
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Sentiment Analysis
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HuggingFace models hosted on Amazon SageMaker (using real‑time inference endpoints for speed)
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Pre‑Filtering Layer
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Regex‑based screening to catch obvious infractions before invoking the ML model
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Automated Model Updates
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Continuous retraining pipeline to adapt to new offensive language patterns
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Results and Benefits
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Fully operational solution meeting all of GoJiraf’s requirements
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Safer, smoother user experience during live streams
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Sub‑200 ms response time for sentiment detection and moderation
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Significant reduction in the visibility of offensive messages, boosting brand perception
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Enhanced engagement—viewers enjoy uninterrupted, natural interactions
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Real‑time reputation protection by auto‑filtering negative or abusive comments
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Regional scalability across Latin America, with easy extension to new languages and cultural contexts
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Self‑evolving moderation model thanks to automated periodic updates
This AI‑moderation system ensures that GoJiraf’s live‑shopping events remain dynamic, interactive, and brand‑safe—delivering a best‑in‑class experience for hosts and audiences alike.
About Teracloud
We're an advanced consulting partner in the AWS Partner Network, specializing in AWS and generative AI technologies. Our mission is to deliver transformative solutions that drive business value and innovation. As an AWS Advanced Tier Services Partner, we leverage our expertise and industry knowledge to help clients like UbuntuLaw achieve their strategic goals.
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